Adidas and White Mountaineering held a fashion show with an installation twist. They incorporated a moving light fixture installation that allowed the models to be lit individually or as a group. This allowed Adidas to push their new fashion line into the ‘light’ of contemporary art. Applications of digital art varies wildly and having this push into the fashion industry will allow more people to appreciate the effort digital installation artists put into their work. Watch this amazing choreography through the time-lapse of the show below. (Shot by @ashchiu on Instagram).
To learn more about the show that happened click here: